“Don’t be fooled by the glossy looks though, as behind the beauty of Disco Naïveté is a taste in music so deadly it regularly knocks the rest of us for six.” - The Recommender

"Things I know about Belgium: chocolate, beer, waffles, and an awesome music buzzblog called Disco Naïveté.” - The Blue Walrus

Disco Naïveté is a Belgium-based music blog that focuses on independent music, ranging from upcoming artists to established acts. It was originally founded in October 2009 on a Blogspot, but this was deleted late March 2010. On April 1 2010, the blog was re-launched on the Tumblr platform. On May 1 2011, a re-vamped version of Disco Naïveté was unveiled after a promotional stunt with custom-made postcards being sent out to a series of other bloggers, journalists, magazines and people working in the music industry worldwide.

Disco Naïveté is one of NY Times' “Tumblr favorites” for music, Amazing Radio calls it “a trusted source for new music” and Complex Magazine lists it as one of the “100 Best Tumblrs of All Time”. Studio Brussel names Disco Naïveté as one of the best Belgium-based music blogs; host Kirsten Lemaire considers the blog “a tastemaker” among the likes of Pitchfork, Gorilla vs Bear and NME Magazine. Disco Naïveté has been credited countlessly on leading (music-)websites such as Pitchfork, The Guardian, Gorilla vs Bear, Huffington Post, etc. for various first-on-reports and other musical finds.

Disco Naïveté finished 3rd in the Entertainment category at 2012’s Blog Awards hosted by Weekend Knack. It has also been nominated for a Blogster Award from Pedestrian.tv in June 2012. In December  2012, it won the title “Best Music Blog of 2012” in a peer-only blog hosted by The Recommender. Late 2013 it was long-listed for a Red Bull Elektropedia Award in the category “Tomorrow In The Papers” for highlighting electronic music.

In February 2011, Disco Naïveté teamed up with We Promised and Dilly Blog to organise Dance Dance Dance, a blog party at the Sioux in Ghent, Belgium. Throughout the years, Disco Naïveté has provided a series of events and parties with the finest tunes at locations like Botanique, Minard, DOKGent, Beursschouwburg and more. 

In November 2011, Disco Naïveté formed a panel with Sofie from SSSSOUND! at the Demofeedback for Muzikantendag. He also provided Demofeedback at Oorknal at the Muziekodroom in May 2013.

In December 2012, DN assembled a panel for the Belgian showcase festival GLIMPS to talk about the relevance of Pitchfork, blogs and their future. Ruth Saxelby (Dummy, Pitchfork, The Guardian), Henning Lahmann (No Fear Of Pop, VICE, ElectronicBeats) and Jorge Mir (ListenBeforeYouBuy/Unrecorded) were part of the panel.

Disco Naïveté presented some shows at Les Nuits Botanique, a yearly festival hosted by Brussels’ Botanique, in May 2012. It also presents some other shows in the Ancienne Belgique and in various places in Ghent with Democrazy with the sole purpose being highlighting new acts on the rise.

Along with friends Crack In The Road, an unofficial SXSW day party took place in March 2013 named Dark Paradise, featuring rising stars like SOHN, GEMS, Pacific Air and Eddi Front. In October 2013 we also hosted an unofficial CMJ showcase Dark Paradise at Pianos with the likes of Baby Alpaca, ASTR, Panama Wedding and more along with blog-buds Crack In The Road and Unrecorded.

The blog’s editor also wrote a bi-monthly feature “New Kids on The Block” for the Belgian magazine The Word Magazine throughout 2012. In September 2012 he interned at XL Recordings (Adele, Radiohead, etc.) and Young Turks Records (The xx, FKA Twigs, Sampha, etc.) in London. October-December 2012, he interned at Belgian N.E.W.S.-imprint Unday Records (Trixie Whitley, Flying Horseman, etc.).

Disco Naïveté curates the POP-channel for 22tracks Brussels, providing on-point and tasty pop jams for the award-winning Amsterdam-based start-up.

Founder & Editor: Jarri Van der Haegen
For all enquiries (legal, DJ, advertisement, press, etc.) please contact mail@disconaivete.com.

Send physical releases to:
Jarri Van der Haegen
Pierre Coxstraat 46 bus 2.01
3511 Hasselt (BELGIUM)

Disco Naïveté looks like it was designed in a European sweet shop in 1950 and has a delightful, easy feel to it. And the music they uncover is of the same variety. No, not ‘europop’ but bliss, simple, effervescent indie tunes, remixes and the like.” - Sounds Good To Me Too

Disclaimer: All the materials on this blog are strictly for promotional purposes. If you own the rights to any songs, images or videos being used and do not wish them to appear on this blog, please let me know and the discussed works will be removed as soon as possible.

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